High Concept & High Touch : BeConceptual.COM
High Concept & High Touch
Daniel Pink talks about the need to supplement the well developed technical abilities with abilities that are termed “high concept” and “high touch”
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High concept includes abilities related to:
Artistic and emotional beauty;
Detecting patterns and opportunities;
Creating meaningful narrative; and
Combining what appears to be unrelated ideas into strong innovative actionable ideas.
High touch includes abilities related to:
being empathetic;
understanding the nuances of human interaction;
eliciting the joy in others and one’s self; and
stretching beyond our everyday approach to doing things with a stronger focus on our purpose or meaning for life.
High concept and high touch abilities require skills and tools in the following areas:
Design
Empathy
Meaning / Purpose
Play
Storytelling
Symphony
Learning and Thinking
Social Transaction
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