Saturday, January 5, 2013

High Concept & High Touch

High Concept & High Touch : BeConceptual.COM

High Concept & High Touch

Daniel Pink talks about the need to supplement the well developed technical abilities with abilities that are termed “high concept” and “high touch”

SmallPebbles

High concept includes abilities related to:

Artistic and emotional beauty;
Detecting patterns and opportunities;
Creating meaningful narrative; and
Combining what appears to be unrelated ideas into strong innovative actionable ideas.

High touch includes abilities related to:

being empathetic;
understanding the nuances of human interaction;
eliciting the joy in others and one’s self; and
stretching beyond our everyday approach to doing things with a stronger focus on our purpose or meaning for life.

High concept and high touch abilities require skills and tools in the following areas:

Design
Empathy
Meaning / Purpose
Play
Storytelling
Symphony
Learning and Thinking
Social Transaction


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