Regardless of your business model, I always encourage creatives to "show themselves the money"—to dedicate specific blocks of time to focus on money-generating activities and ignore everything else that detracts from that purpose.
Money-generating activities will vary greatly depending on industry, but a few of them include:
Money-generating activities will vary greatly depending on industry, but a few of them include:
- Developing products and services
- Creating a product from a service-based business (or a service from a product-based business)
- Performing paid consulting calls or visits
- Writing to existing customers or clients with a promotion or reminder
- Widening the net by reaching out to new prospects and customers
- Building an affiliate or referral program
- Otherwise increasing income and sales, the lifeblood of your business
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